UMDI (Ukrainian Media Development Institute) is a leading communication agency of Ukraine, established for:

Protection of your reputation
Promotion of your interests in the media sphere
Development of your communication strategy with public authorities and community
The agency was established in April 2012 by Elena Gromnytska. The first global project of agency was participation in organizing and holding the World Newspaper Congress in Ukraine and ensuring all necessary PR and GR communication.
Over the last 5 years of considerable activity, our Agency has:

  • held electoral campaigns for 27 candidates for MPs of the Verkhovna Rada of Ukraine and for local authorities;
  • represented interests of three multinational and nine foreign companies on Ukrainian market;
  • protected business reputation of 23 Ukrainian leading statesmen and large business representatives.

Our agency has created and successfully realized the media socio-political project, named «Realist.online».
Our portfolio has a wide range of successful projects in various spheres:
  • Human rights support
  • Energy
  • Economic sector
  • Health protection
  • Transportation and Logistics
  • Social sphere
  • Corporative sector
  • Ecological safety
  • Agricultural sector
  • Hi-tech
  • Aerospace industry
  • Hostile takeover protection

Strategic, media and political communications experts

Partners in executive authorities, Verkhovna Rada, Cabinet of Ministers of Ukraine, international organizations and state institutions abroad

Partners in Ukrainian and worldwide upscale mass media

Projects in various spheres (political, economic, social, media)
Olena Gromnytska
Founder of UMDI
Bio on Wiki
Graduated from History Dept and post-graduate degree in constitutional law of National Pedagogical Dragomanov University. Worked as a press-secretary to the President of Ukraine Leonid Kuchma in 2002-2005. Held positions of Editor-in-Chief of «Profile-Ukraine» newsmagazine, vice-president of «Glavred-Media» holding, Chief Executive Officer and Editor in Chief of «Segodnya Multimedia». Since 2012 is the founder of «Ukrainian Media Development Institute» (UMDI) consulting agency. Honored journalist of Ukraine, been awarded the III Class Order of Princess Olha.

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Nina Bagayeva
Executive director
Graduated from Donetsk State University, MA in Finance. Has an MAIBA Degree from
Bournemouth University, Great Britain.
Was holding leadership positions in media holding «Segodnya Multimedia» for more than 7
years. Specializes in strategic planning, business development, projects' appraisal, aspects
of international associative membership, development of regional network and affiliated
companies. Joined the UMDI team in April 2015.

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Neonila Lazareva
Partner, New Business Development Director
Graduated from Philology Faculty of the National Pedagogical University. Нas an MBA Degree from the International Management Institute (MIM-Kyiv).
From 1998 till 2017 worked as Sales Director and Head of Commercial Department at Segodnya Multimedia and Ukrainian Media Holding. Her expertise lays in the sphere of forming effective sales teams: print and digital; as well as implementation of management tools for commercial units aimed at fulfilling the necessary targets and building long-term relationships with partners and clients.

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Julia Zinkevich
Media and PR Projects' Manager
Graduated from Shevchenko National University, has a master's degree in journalism.

For more than 10 years, has been working in the PR and media' field in public, commercial, community and charitable organizations. Journalist, editor, event manager, media coordinator.

Has experience in creation and launch of turn-key information campaigns, television programs, documentary and promotional films, special projects.

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Alexander Kirilyuk
Head of analytical department
Graduated from Moldova State University, faculty of Political Sciences

Has 15 years' experience in public service, public organizations and analytical centers. Worked with creation and implementation of election campaigns.

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Olga Reka
Production Director
Graduated from Sumy Pedagogical University, faculty of Foreign Languages.

Has 20 years' experience in the field of journalism and TV production, both in Ukraine and abroad. Creative producer, scriptwriter, editor, journalist. Co-author of game, documentary and feature films: "Fuzzy boy", "In the zenith", "Naive Odyssey: round trip", "Build a city", "5baksiv.net", etc.

Member of the Independent Media Trade Union of Ukraine.

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Sergei Shmid
Director of Production and Distribution (Printed Products)
Graduated from Ukrainian Academy of Printing in Lviv. Production Automation Engineer.
Has a Master's Degree in MBA from International Management Institute (MIM), Kiev

For more than 20 years has been working in the largest media companies in Ukraine. Professional competence: establishment of a distribution network, logistics planning and distribution, development of new markets, sales management, marketing and promotion of printed products.

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Olga Pakosh
Director of UMDI' Representative Office in Poland
Studied at Lviv State Franko University, faculty of Journalism.

Has held leading editorial positions in various top editions of Ukraine (newspaper "Levyi Bereg", "Profil" magazine, "Grani Plus" weekly, etc.) Has experience in PR services for state bodies and international organizations (Ministry of Health of Ukraine, Amnesty International).

Practicing trainer of the EU program "Women and children rights in Ukraine: communication component"

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Zarema Rogova
Chief Accountant
Graduated from the faculty of Accounting and Auditing, Tashkent State University of Economics.

More than 20 years' experience in accounting, during which worked as a chief accountant, assisted in carrying out audits, followed by drawing up audit reports, provided consulting services in the field of accounting.

CAP (Certified Accounting Practitioner); CIPA (Certified International Professional Accountant)

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Juliia Khoroshun
Сontent Editor
Graduated from Chernivtsi National University History, Political Science and
International Relations College International Information. Specialist degree
Experienced executive editor, journalist and investigator. Copywriter with experience in
IT, performance and digital marketing, e-commerce.

Has an expertise in creating various types of content for various information platforms.
Has experience in promoting large FMCG-brands at social networks.
Mokhonko Tetiana
Department Head for VIP Clients` relation

Graduated from Law faculty, Shevchenko National University.
Worked in the largest media holding companies of Ukraine in executive positions for
more than 15 years.

Has experience in conducting advertising and PR campaigns, communicating with VIP
clients, forming long-term relationships with partners and clients.
Igor Artamonov
Consultant on creativity and design
Has degree in IT. More than 20 years' experience in design.

Started his career in "Teletyzden" startup in Kharkiv. At various times, participated in the launch of many Ukrainian editions, including "Focus", "Football", "Liza", "Leisure", "Wheel of Life" and others.

Has profound experience in layout of complex projects, presentations, and infographics.

Engaged in the programming of mobile platforms, cloud services and other web technologies.
Olga Golovina
Consultant on TV projects and international journalism
Has 20 years' experience in the field of international journalism At different times worked on TV channels: STB, "1 + 1", "Novyj kanal", Inter. Online edition - Realist.online. Issuing editor of the Kyiv-live program on TV channel "Kyiv".

The author of TV programs and reports from many countries around the world: Germany, Scotland, the Netherlands, Czech Republic, Slovakia, Bosnia and Herzegovina, Lithuania.

In her portfolio, exclusive interviews with well-known personalities: cinema operator, Oscar-bearer - Ryshard Lenchevsky, traveler - twice the record holder of the Guinness Book of Records - Theodore Rezvim, American financier - George Soros.

Permanent participant in foreign training programs and programs for journalists.

Experience and knowledge
  • long-term operational experience on media market and realization of a large number of PR and GR projects;
  • long-term operational experience with Ukrainian state authorities;
  • necessary knowledge and skills to cope with issues of any complexity.

Networks and contacts
  • relations with foreign partners, namely 12 information agencies, 3 legal companies;
  • active participants of Ukrainian media market, participation with reliable partners on TV, radio, press, information and publishing spheres;
  • maintaining communication with representatives of high authorities, understanding the logic and mechanisms of decision-making.

Exclusive opportunities
  • unique possibilities for developing communication services of any complexity abroad, including the USA and European countries;
  • fast preparation of draft decisions for performing anti-crisis management issues;
  • effective techniques of protecting business reputation.

+38 044 595 59 15
Working days: weekdays, from 9:00 to 19:00

4 Volodymyrska Str., 4, оф. 18
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