UMDI (Ukrainian Media Development Institute) is a leading communication agency of Ukraine, established for:

Protection of your reputation
Promotion of your interests in the media sphere
Development of your communication strategy with public authorities and community
The agency was established in April 2012 by Elena Gromnytska. The first global project of agency was participation in organizing and holding the World Newspaper Congress in Ukraine and ensuring all necessary PR and GR communication.
Over the last 5 years of considerable activity, our Agency has:

  • held electoral campaigns for 27 candidates for MPs of the Verkhovna Rada of Ukraine and for local authorities;
  • represented interests of three multinational and nine foreign companies on Ukrainian market;
  • protected business reputation of 23 Ukrainian leading statesmen and large business representatives.

Our agency has created and successfully realized the media socio-political project, named «Realist.online».
Our portfolio has a wide range of successful projects in various spheres:
  • Human rights support
  • Energy
  • Economic sector
  • Health protection
  • Transportation and Logistics
  • Social sphere
  • Corporative sector
  • Ecological safety
  • Agricultural sector
  • Hi-tech
  • Aerospace industry
  • Hostile takeover protection

Strategic, media and political communications experts

Partners in executive authorities, Verkhovna Rada, Cabinet of Ministers of Ukraine, international organizations and state institutions abroad

Partners in Ukrainian and worldwide upscale mass media

Projects in various spheres (political, economic, social, media)
Olena Gromnytska
Founder of UMDI
Bio on Wiki
Graduated from History Dept and post-graduate degree in constitutional law of National Pedagogical Dragomanov University. Worked as a press-secretary to the President of Ukraine Leonid Kuchma in 2002-2005. Held positions of Editor-in-Chief of «Profile-Ukraine» newsmagazine, vice-president of «Glavred-Media» holding, Chief Executive Officer and Editor in Chief of «Segodnya Multimedia». Since 2012 is the founder of «Ukrainian Media Development Institute» (UMDI) consulting agency. Honored journalist of Ukraine, been awarded the III Class Order of Princess Olha.

Mail to Olena
Nina Bagayeva
Executive director
Graduated from Donetsk State University, MA in Finance. Has an MAIBA Degree from
Bournemouth University, Great Britain.
Was holding leadership positions in media holding «Segodnya Multimedia» for more than 7
years. Specializes in strategic planning, business development, projects' appraisal, aspects
of international associative membership, development of regional network and affiliated
companies. Joined the UMDI team in April 2015.

Mail to Nina
Neonila Lazarieva
Graduated from Philology Faculty of the National Pedagogical University. Нas an MBA Degree from the International Management Institute (MIM-Kyiv).
From 1998 till 2017 worked as Sales Director and Head of Commercial Department at Segodnya Multimedia and Ukrainian Media Holding. Her expertise lays in the sphere of forming effective sales teams: print and digital; as well as implementation of management tools for commercial units aimed at fulfilling the necessary targets and building long-term relationships with partners and clients.

Mail to Neonila
Experience and knowledge
  • long-term operational experience on media market and realization of a large number of PR and GR projects;
  • long-term operational experience with Ukrainian state authorities;
  • necessary knowledge and skills to cope with issues of any complexity.

Networks and contacts
  • relations with foreign partners, namely 12 information agencies, 3 legal companies;
  • active participants of Ukrainian media market, participation with reliable partners on TV, radio, press, information and publishing spheres;
  • maintaining communication with representatives of high authorities, understanding the logic and mechanisms of decision-making.

Exclusive opportunities
  • unique possibilities for developing communication services of any complexity abroad, including the USA and European countries;
  • fast preparation of draft decisions for performing anti-crisis management issues;
  • effective techniques of protecting business reputation.

Kyiv, Muzeyniy lane, 10
office #501

Тел: +380442537417
E-mail: info@umdi.org
Working days: weekdays, from 9:00 to 19:00
© 2017 All Right Reserved. UMDI
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